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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Hyundai’s hydrogen-powered ix35 turns its hand to growing fish and food

The Hyundai ix35 FCEV Fuel Cell Farm outside the London Design Museum Hyundai PR do like a slightly left-field take on raising awareness of Hyundai’s products (although they usually involve animals, children, fashion or shopping), so a Hyundai ix35 FCEV turned in to a fuel cell farm should come as no surprise, nor that they parked it outside London’s Design Museum for a bit of extra profile. With the help of sustainability creatives (who’d have thought there was such a business?) Something & Son, Hyundai has created a Fuel Cell Farm (well, depending on your definition of how big something growing has to be to be called a farm) that uses the emissions from the ix35 FCEV as its water source. The setup takes the water from the ix35 and feeds it in to the fish tank, the fish do what fish do and the aquaponics gubbins takes that and uses it as food for the plants.

The Designers, Pt5 – Richard Chung, Johnson Controls

Car Design News launched its first-ever Car Design Review yearbook at the Geneva Motor Show, featuring the award-winning Production Car and Concept Car Designs of 2013. If you're interested in buying a copy of the 160-page yearbook this interview appears in, alongside trend reports, bespoke car design infographics and a special feature on Marcello Gandini, our inaugural Lifetime Achievement Award winner, Car Design Review can be purchased here. Name Richard ChungRole VP industrial design & craftsmanship, Johnson ControlsAge,nationality 51, USLocation Shanghai, ChinaEducation Art Center College of Design "What I'm most proud of is our staff.